Search Engine Optimization (SEO) is a pivotal part of any small business because it helps connect you with users who are looking for your services on an online search engine. Users these days find what they are searching for through a few select keywords that, if they are not present on your site, you will not appear on the first page of Google Search. Page 2 and beyond on Google Search means you may as well be in an Internet graveyard.
SEO is crucial to attracting the user to your website in the first place, but did you know that the speed of your website can not only lose your chance of a sale, but also hurt your SEO ranking?
WordPress for example is a great application that can help you post blogs and host websites with ease.
However, there is a caveat: wordpress has a reputation for being slow.
According to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and a reduced clicks by 4.3%.
This is important information to know, because you can easily lose a customer before they even tried to have business with you.
The relationship between SEO and speed is that Google now includes site speed in it’s ranking algorithm.That means that your site’s speed effects SEO, because if it’s slow, it lowers its ranking, even if you have organic keywords. Not only are you losing customers before they even try to work with you, but you won’t even get them to visit your page if it isn’t running effectively.
Not to worry, there is a way to prevent your SEO Ranking to go down due to slowness on your website. SImply improve the speed on your website!
Remove anything that slows down your site.
Data from Strange Loop shows that a 1-second delay in page load time can yield a7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
According to Internet Search Providers’ internal studies, when a page loads slowly, visitors spend less time there. However, faster loading pages reduce operating costs and improve user experience, among other benefits.It’s easy to see how the speed of a website can make or break you in the eyes of the customer.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need. This can be also be said for the sidebar of your website. Only have essential widgets on your website, because if there are too many, your website speed will go down, and not be able to assist users online.
1. Choose a good host
When starting out, a shared host might seem like a bargain (“Unlimited page views!”). It comes at another cost: incredibly slow site speed and frequent down time during high traffic periods.
The best WordPress host we continually recommend is:
WP Engine managed WordPress hosting
This is because the sites are always supremely fast and never have downtime when traffic is over the top, and the back-end is very easy to use.
Above all else, their customer support is top notch, which is a must when it comes to hosting. When it comes to technology, customer service is a pivotal part of your experience, because issues will almost always arise. With this hosting, you will have a great product with even better customer service.
Prioritize the Bones of your Website
You might be surprised to here this, but the Twenty Fifteen “framework” (aka the default WP theme) is simple in design, and also fast for users with minimum widgets and noise to get in the way. The basic format obliterates any chance of your website crawling, but you can also customize in appearance without depleting speed.
Use an effective caching plugin
WordPress plugins are obviously quite useful, but some of the best fall under the caching category, as they drastically improve page loads time, and best of all, all of them on WordPress.org are free and easy to use.
Simply install and activate, and what your page load faster as elements are cached.
Use a content delivery network (CDN)
If you follow a huge blog with a lot of following, it’s probable that they use a content delivery network. If you are into online marketing using WordPress it does not come to a surprise that some of your favorite blogs like Copyblogger are making use of CDN’s.
Optimize images (automatically)
Yahoo! has an image optimizer called Smush.it that will drastically reduce the file size of an image, while not reducing quality. The problem is, this process takes a long time when your website/business is blowing up fast.
To keep up with the fast paced need for photos on your page, we recommend to use free plugin called WP-SmushIt which will do this process to all of your images automatically, as you are uploading them. There simply is no reason not to install this for your website.
SEO is pivotal to any business, small or large, to grow. The key is to hire the right people to generate high-quality SEO like Rush Tech Designs. We can not only provide SEO content to drive sales and engagement, but we can optimize your website to run as fast and efficiently as possible. Want to take your website and SEO ranking to the next level? Call a Search Engine Optimization Company like Rush Tech Designs today at (561) 237-6029 or +15612376029 .