How Correct Research Of Keywords Will Make Your Website Better
Proper Keyword Usage and Website Success
If you plan to do business in today’s online world Search Engine Marketing (SEM) couldn’t be more important to your success. The most important thing to remember is choosing keywords relevant to your service or product. With millions of people constantly online, competition for their shopping dollar can be extreme. Even if what your selling is exactly what they want, if people can’t find you they won’t be buying.
The more relevance your keywords have, the better the chances are of getting your website to come up on the first page a potential customers sees. Second page is second choice and you don’t want to be seen there. Learning master keyword usage ensures your message doesn’t end up lost among millions of others.
Local Keyword Research vs. Organic SEO
Search Engine Optimization (SEO) is tricky for those who don’t have the basic technical knowledge to understand how it all comes together. The more you learn how the pieces fit, the higher your page will rank and it’s all due to the keywords. Local simply refers to a targeted audience located in a specific geographical area. Organic SEO gets its name because of the way it can grow, expand and adapt naturally, like a living cell and encourage visits to a website from all over the country.
Good examples of both are:
- A business operating in California wouldn’t benefit from a New Yorker visiting their website. They would need local keyword research to generate hits and sales in their own area.
- A nationwide company would benefit most from “organic” SEO because they have locations everywhere. Chain restaurants, motels, etc.
Ranking is calculated differently between local and organic SEO. For local, ranking is calculated by “citations,” mentions of the company logo, its physical location and contact information online. Being cited in regards to business, physical location and services provided validates your business to search engines proving that your company does exist and is in the area you claim. For Organic ranking, it’s the volume of relevant, quality links that decide your websites authenticity in a search engine.
Long-tail Keyword Research and Connecting With Your Customers
Long-tail keywords are specific phrases potential visitors are most likely to use in a search and they are highly valuable when used correctly. This is the best way to establish a more secure connection between your company and people actively searching for what you have to offer. Mastering the use of long-tail keyword research can be the difference between blending in with the crowd, or spotlighting your business so people can find you. Example:
- If you have classic cars to sell in an area with hundreds of car dealerships your page may never make it to the top of an organic search for “car dealerships.” In this case “classic cars with personality and style” would help you connect with serious customers.
- You may draw less traffic using long-tail keywords but the traffic you do get will be more focused with greater chances of making a sale.
The shorter the keyword, the more fierce ranking competition gets. Hits are more random than intended and ROI is typically low. Wise use of long-tail keywords leads customers who are ready to buy straight to your site. They are valuable for gaining rank in organic searches but even more so for advertisers working a paid search market campaign. Keep in mind since there is less competition, the “cost per click” is going to be lower and you have the chance for higher ad rankings without paying a premium for every click.
Short-Head Keyword Research or Long-Tail, Which Is Best For You?
When the internet was young, a keyword was a keyword but that is certainly not the case anymore. With so many different types of keywords it couldn’t be more important to your ranking to learn which ones are going to work for your business. Short-head and long-tail both have their place in SEO. Both have their benefits as well as their disadvantages. Learning which one to use and where it would work best pays off in a higher sales volume.
The idea behind short-head keyword research is that over half of total online searches can be attributed to approximately 15-20 short keyword phrases. The terms may be generic and the SEO competition high which makes them very difficult to rank, but unless your at the top of your industry they still have their value. Following are a good examples of what you can expect a short-head keyword to accomplish for your website.
- They may not be targeted, but they will help increase your numbers.
- They easily blend with copy, making it more “readable.”
- The average user searches on a topic without adding details and it’s these users that show the highest numbers of monthly searches.
Though they may be difficult to work into text, long-tail keywords are recognized as a very powerful SEO tool. The shorter the text is, the harder it may be to weave them in but your effort will be rewarded with the kind of visitors to your website who are ready to spend their money instead of just window shopping.