When you run your own business, money is tight, and you have to do just about everything to get your company off the ground. As you grow, you are given the luxury to delegate and hire experts to do certain tasks you aren’t too fond of, but know that you need to do to get your business to the next level. This is when outsourcing is the best option, when you can cut the high costs of providing benefits, insurance, etc to an employee, and get the best work done. This is the year you should use Rush Tech Designs to outsource your SEO and take your business to new heights while you dream of your well-deserved vacation!
When it comes to SEO, outsourcing to a specialist is practically a no-brainer. This is because SEO is vital to any business, but although it is easy to learn, it requires a lot of expertise to master. Sometimes if you hire one person to do SEO all day, and they don’t measure up, you have an under performing employee you need to let go, which can create a lot of other issues in your work environment. When you outsource, you have a master who is focused 100% on SEO, and you can hire and fire at leisure, because if they don’t deliver, you know right away. It’s the beauty and scariness of SEO – you’re either in the google search results or not, and if you’re not, you’re nobody. Let a specialist take your company from a nobody to a somebody – here’s 7 reasons why you should hire a specialist today.
1. SEO Specialists Are Masters At What They Do
Business owners need to know how to do every job at their company to succeed. However, they also need to know when to hire someone even better than they are at certain tasks to take their company to the next level. SEO Specialists are perfect to outsource because this field changes every. single. day. Who has time to learn everything about SEO when you have an entire office to run?
Since keeping up with SEO is practically a full-time job itself, it makes sense to hire an actual expert. This way the specialist can keep up with the changes and you can focus on what really matters to your company.
2. Money Saved!
Many business owners want to save money anyway they can, and doing their own SEO sounds like an obvious place to DIY. The problem is, DIY SEO is typically very transparent and rarely gets you the engagement results you want.
When you realize SEO is actually an investment rather than a cost, it makes sense to hire an SEO specialist. Even if you delegated the SEO to someone in your marketing department, if they aren’t already knowledgeable on the field, they will take up valuable time learning a new skill that you may need them to focus elsewhere.
If you are having issues finding room in your budget for an SEO Specialist, you can also reach out to a financial coach like Lassise Financial Coaching for a free 30-minute consult to see where you can save up to $500 in the next year. If that doesn’t make you consider outsourcing SEO, consider this: SEO software is pricey! You would have to buy the software, the licenses, and then learn the ever-changing skill….or you can hire a pro and sit back and reap the rewards of new business.
3. SEO Rules Change Daily
Who can keep up with all the latest SEO rules? An SEO specialist. That’s what they do.
What worked a year or two ago can actually be a huge mistake in marketing today. Also, SEO involves a lot more than just a few well-placed keywords. It also involves:
- Your Website
- Content Optimization
- User Experience
- Effective Backlinks
- Optimization for other emerging rank factors such as RankBrain
- Social Media
- Local SEO
These tasks are all interchangeable and require strategy, and careful consideration when doing SEO for your company. With these tasks off of your desk, this will leave you more room to work with your new customers generated by your outsourced SEO.
4. You’ll Avoid Costly Mistakes
SEO lures amateurs in with its simplicity, but can make your company dead on arrival if you execute improperly. For example, using a primary keyword too often or if you give your images the wrong name it can penalize your website. These are seemingly benign mistakes that can take your website off of google searches, and not allow any customers to find you. Worse, these mistakes can even get you blacklisted by Google. Forget worrying about traffic on your website when your website is blacked out.
Even poorly written blogs with incorrect backlinks can hurt your google search results and leave you with less traffic. All of this time and energy you spent to save money can only cost you in the end. Hire a specialist and these worries will be at bay.
5. Increase in Sales!
SEO gives you quick satisfaction with a nearly instant boost in website traffic.
A good SEO specialist will be focusing on building your company’s brand. Building this brand requires a consistent voice and message, that can be curated and honed in through meticulous SEO.
The best part is that your specialist won’t stop there, they’re also focusing on building trust and credibility with your customers. People don’t buy from businesses, they buy from people they trust, and a brand they like. This can help your business be as likeable as you are!
6. An SEO Specialist Understands Analytics
Do you understand analytics? Or how to apply them to your business? Not many business owners can.
Hiring a specialist who understands how to read analytics and how to apply them correctly can really make a difference in the success of your business. SEO analysts will understand what a bounce rate is and why it’s important. You needn’t bother having to learn those terms when you have one of our specialists generating uniquely-angled SEO content for you!
Bounce Rates are the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and report the bounce rate of a web page and bounce rate of a website.With this information, we will know what to do to improve bounce rates so that people are staying on your website longer. These facts can also provide feedback as to why a particular marketing campaign brought in lower than expected numbers and how to prevent it from happening in the future.
7. Track the Competition
Success is all about knowing your strengths and weaknesses, but it’s also knowing what your competition is and isn’t doing. This information can have a huge impact on your business. Outpacing your competition is made easy when you have a specialist focused on being the number one google search.
The right specialist will already know and understand your industry. We can review your competitors and come up with a strategy to outlast your opponents with the following information:
- What your competition is doing right
- What your competition is doing wrong
- What keywords your competition is using
- What will work best to separate you from your competition
These are just a few of the huge ways our SEO analysts at Rush Tech Designs can elevate your company to the next level. We are knowledgeable, savvy, and ready to increase your customer engagement, viewers, and, most importantly, revenue! Call us at Rush Tech Designs today at (561) 237-6029 or +15612376029.